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Google Ads

Google Advertenties

Bent u op zoek naar een manier om uw bedrijf online te adverteren? Als dat het geval is, kunt u Google Ads overwegen. Google Ads is een vorm van online adverteren waarmee bedrijven kunnen betalen om hun advertenties op de pagina’s met zoekresultaten bovenaan Google te laten verschijnen.

Google Ads kan een effectieve manier zijn om nieuwe klanten te bereiken en het kan een kosteneffectieve manier zijn om reclame te maken voor uw bedrijf.

Benieuwd naar de mogelijkheden?

Hoe werkt Google Ads

Google Ads is een online advertentieplatform gemaakt door Google. Adverteerders bieden op zoekwoorden waarvan zij denken dat gebruikers ernaar zullen zoeken in Google. Wanneer een gebruiker naar een van die zoekwoorden zoekt, wordt er een veiling gehouden en wint de adverteerder met de hoogste kwaliteitsscore en het hoogste bod de veiling en wordt zijn advertentie boven de organische zoekresultaten weergegeven. De kwaliteitsscore wordt bepaald door factoren als de klikfrequentie, de relevantie van de advertentie en de kwaliteit van de bestemmingspagina.

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